HMT Hospitality Management & Transformation Welcomes Amal Oumasse as Partner
The appointment strengthens HMT Hospitality Management’s international capabilities in hotel development, brand strategy, commercial transformation and cross-border growth.
ISTANBUL, TÜRKİYE – 6 August 2026 — HMT Hospitality Management & Transformation is pleased to announce that international hospitality executive Amal Oumasse has joined the company as a Partner.
The partnership marks an important milestone in HMT Hospitality Management’s growth and reinforces the company’s position as an independent hospitality management and advisory platform serving hotel owners, investors and developers across Türkiye, the Middle East, Europe, the CIS and North Africa.
With nearly three decades of international hospitality experience, Oumasse brings extensive expertise in hotel development, brand positioning, commercial strategy, asset repositioning, hotel openings and multi-property portfolio leadership. Her appointment will strengthen HMTHospitality Management’s ability to support hospitality investments throughout the entire asset lifecycle—from market assessment, concept development and brand selection to pre-opening, operational transformation and long-term value creation.
Throughout her career, Oumasse has worked with leading hospitality and investment organisations, including Millennium Hotels & Resorts, Legacy Hotels Holding, Louvre Hotels Group, Starwood Hotels & Resorts, Mövenpick Hotels & Resorts, Dubai Holding and Tawazun Holding.
Most recently, she held senior regional responsibilities with Millennium Hotels & Resorts, covering marketing, branding and communications across the Middle East and Africa, alongside hotel development activities in Türkiye, the CIS and the Balkans. Her contribution to the industry was also recognised through her inclusion in Hotelier Middle East’s Marketing Power List 2022.
A Stronger Platform for Hotel Owners and Investors
At HMT Hospitality Management, Oumasse will work with the company’s leadership team to develop new business opportunities, strengthen international partnerships and lead strategic assignments involving hotel development, operator and brand selection, management and franchise negotiations, conversions, repositioning and commercial transformation.
Her appointment supports HMT Hospitality Management’s objective of providing owners and investors with an integrated hospitality platform that combines development intelligence, international brand knowledge, operational expertise and commercial execution.
Hamit Topaloğlu, Founding Partner of HMT Hospitality Management & Transformation, said:
“Amal’s decision to join HMT Hospitality Management represents a significant step in our international growth. She brings exceptional market knowledge, strong relationships and a proven ability to transform brand and commercial strategies into measurable asset value.”
“We share the same owner-focused philosophy: every recommendation must ultimately strengthen the investment, improve performance and create sustainable long-term value. Together, we aim to position HMT Hospitality Management as one of the region’s most trusted independent hospitality management and transformation partners.”
Oumasse’s expertise includes hotel development and operator selection, brand strategy, feasibility coordination, hotel openings and conversions, commercial growth, digital marketing, CRM, loyalty, strategic communications and investor relations.
Amal Oumasse, Strategic Partner at HMT Hospitality Management & Transformation, said:
“I am delighted to join HMT Hospitality Management at this important stage of its development. HMT Hospitality Management combines genuine operational knowledge with entrepreneurial thinking and a clear understanding of hotel owners’ priorities.”
“Today’s investors need more than recommendations. They need trusted partners who understand development, branding, commercial performance and operations as interconnected parts of the same investment. Our ambition is to help clients make better decisions, create stronger hospitality products and unlock the full potential of their assets.”
Expanding HMT Hospitality Management’s International Reach
The partnership will strengthen HMT Hospitality Management’s capabilities across hotel investment advisory, concept and brand development, operator selection, pre-opening management, third-party hotel operations, commercial audits, revenue optimisation and asset repositioning.
Oumasse is also the Founder and Principal Advisor of Maison Amal, an independent hospitality advisory platform supporting owners, developers and investors through strategic growth, investment advisory and asset repositioning. Fluent in Arabic, English, French and Turkish, with additional Spanish language capabilities, she brings a valuable international and cross-cultural perspective to HMT Hospitality Manageent’s growing project portfolio.
By combining Oumasse’s international development and brand leadership with HMT Hospitality Management’s operational, pre-opening, transformation and third-party management expertise, the company is positioning itself as a single, accountable partner for hospitality investors seeking stronger performance and sustainable asset value.
About HMT Hospitality Management & Transformation
HMT Hospitality Management & Transformation is an independent hotel management and advisory company supporting hotel owners, investors and developers throughout the hospitality investment lifecycle.
HMT Hospitality Management provides hotel development advisory, concept coordination, international brand and operator selection, pre-opening management, third-party hotel operations, commercial audits, revenue optimisation and operational transformation.
Led by senior hospitality executives with extensive international hotel and brand experience, HMT Hospitality Management combines global standards, local market intelligence and an owner-focused commercial approach.
Hamit Topaloglu
HMT Hospitality Management & Transformation
Website: www.hmthotel.com
Email: hamit.topaloglu@hmthotel.com
Telephone: +905300012411